Like many small business owners, you may believe your business cannot benefit from having a website or that a website is not within your budget. Or maybe you think because you don’t use a computer, neither do your potential customers. These are misconceptions.
Consider some reasons why your company NEEDS a professional website, no matter what size your business.
(1) IT ESTABLISHES CREDIBILITY.
When consumers can’t find a company online it raises a red flag. Does this company really exist? Can I trust them? Are they trying to scam me? People are more skeptical than ever. Even when consumers don’t purchase online, they research and look online before they buy.
When you have a good website, it gives people a peace of mind about your business. Whether you’re selling a product or service, or simply providing information, it’s important for your business to have a web presence in order to establish credibility.
(2) YOU CREATE ANOTHER SALES TOOL.
A website is a powerful sales tool and one that allows you to address your customers’ concerns, give them the information they need to make a decision and create compelling calls to action. Sure, you can keep placing ads in the Yellow Pages, Newspapers and hope that word-of-mouth generates on its own…or you can build something that inspires it to happen. Your website is your home turf where people can go to seek out trusted information about your company and engage with you on a more personal level. Use it to build confidence in your brand and to give customers important buying information (and incentives).
(3) PRODUCT CATALOG ON A WEBSITE.
There is no need to print your product catalog in form of brochure. All you need is to place it on your website. Its content is always current, well organized, allowing you to cut on brochure printing costs and expenses related to distributing it to your customers. Customer will be able to find a product on your website much faster. It also allows you to make rapid changes in the product information.
(4) IT IS ALWAYS ACCESSIBLE.
A website is available to both your regular and potential customers 24/7/365 providing them with the convenience of reviewing your products and services when your store or office is closed. Whether it’s three o’clock in the morning or Christmas day, the internet never closes – which means your business is open all the time, without any extra effort from you. If you choose to have an online store, your customers will be able to dictate when they want to buy, rather than limiting themselves to your opening times. With today’s busy lifestyles, this is a great selling point when making a purchase decision.
(5) WEBSITES MAKES IT POSSIBLE TO TARGET A WIDER MARKET.
Whether you provide products or services, your website will provide an alternative location to sell them. As a retailer, a website (eCommerce) is a great place to sell your products to a wider market; even services can be made available globally. Don’t think you’ll be able to sell your products or services online? Don’t forget, even cars and houses sell online!
(6) IT PROVIDES A MEDIUM ON WHICH TO SHOWCASE YOUR WORK.
No matter what type of business you’re in, a website is a great place to showcase your work. By including a portfolio or image gallery, as well as testimonials about your work, you can demonstrate what makes your business unique.
(7) IT IMPROVES CUSTOMER SERVICE.
Maybe you’re an accountant and want to give your clients advice on how to simplify their bookkeeping practices. By including a FAQ page, adding articles or uploading newsletters to answer all your customers’ questions you can keep them up-to-date. What better way to provide them with value added service than by sharing information on your website.
(8) YOU BUILD AN EMAIL LIST.
Even if you hate the Web, you probably still like email. I bet you even collect emails from your customers by hand so that you can keep them up to date on what’s happening in-store. Having a website allows you to do all of that better because it makes it easier, faster and provides even more incentive for someone to sign up. Create a site that users can trust and then use it to build your email list. Along with your website, that list just may end up being one of your strongest sales tools!
These are some important reasons for small business owners and organizations to create a Web presence. Does your business have a website?
Please call Talnet Solutions on 619-1389 or use our contact us form and let us help you take your business online.